Locate

Interaction Design – UX/UI – Branding

The Goal

“Locate” was a team project created out of a problem I faced when I moved to a new city. Due to the distance, I couldn't visit to get to know the areas before moving. Locate is a prototype of an app, that learns about your needs by asking you questions in a playful manner and suggests suitable areas to live.

The Challenge

One of the biggest challenges was to create a logical summary of users' needs. Since it is impossible to take into account all aspects of a user's personal life, we had to find effective ways to narrow them down.

Deliverables

  • App design and branding

  • Wireframes

  • High fidelity prototypes

  • Persona

My Role

  • Creating the UX/UI

  • Designing a logo

  • Creating wireframes and prototypes

  • Defining a consistent branding

The Approach

Interviews

Since students weren’t the only ones concerned about moving to a new area, we began by interviewing three key user groups that best represented a wide range of needs.

  1. Singles

  1. Couples

  2. Families

Creating Personas

Based on the insights from our interviews, I developed three personas, each with unique situations, goals, and pain points.

Asking the Right Questions

In order to ask the user appropriate questions during the questionnaire, 
it was important to recognize which aspects of the users personal life could be relevant.
At the same time, we kept in mind the different lifestyles people pursure in terms of hobbies, grocery shopping habits and urgent medical needs.

To limit the amount of questions that the user gets asked, every question got categorized.

Wireframes

To map out the general design of the app, we build wireframes and added a user flow.

Key Features

To engage the user, we introduced a swiping gesture. It's intuitive and adds gamification, guiding users through questions playfully and preventing monotomy.

The app features colorful map layers that appear after completing the survey. These layers, categorized by color (e.g., sports, nature), show city locations that reflect the user’s preferences.

Function Overview

In order to make the key features comprehensible for the user, a tutorial at the beginning of the app has been added which briefly describes the swiping gesture as well as the meaning of the colorful layers on the map.